Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how anthonydyson.co.uk ("we", "us", "our", or "Site") collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy and ensuring you have a positive experience on our Site.

Information We Collect

We may collect the following types of personal information:

• Personal Details: Name, email address, and other information you voluntarily provide through contact forms or subscriptions.
• Technical Information: IP address, browser type, operating system, and device identifiers.
• Cookies: We use cookies and similar tracking technologies to enhance your experience (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, links clicked, and referral sources.

How We Use Information

We use collected information for the following purposes:

• Analytics and performance monitoring to understand Site usage patterns.
• Affiliate tracking to measure clicks, sign-ups, and conversions with partner operators including Ladbrokes.
• Site improvement, personalisation, and optimisation of user experience.
• Responding to your enquiries and communicating with you (where you have provided consent).
• Compliance with legal obligations and fraud prevention.

Cookie Policy

We use the following types of cookies on anthonydyson.co.uk:

• Essential Cookies: Required for Site functionality.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Enable us to track referrals and commissions with betting operators.
• Marketing Cookies: Used for retargeting and advertising purposes.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality.

Third-Party Links

Our Site contains links to external websites, including betting operators (such as Ladbrokes) and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We recommend reviewing their privacy policies before providing any personal information. Your use of third-party sites is governed by their own terms and policies, not ours.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete information.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request your data in a portable format.
• Right to Object: Object to certain processing activities, including marketing communications.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at ico.org.uk.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Typically, we retain:

• Affiliate tracking data for up to 90 days for commission verification.
• Analytics data in accordance with your analytics provider's retention policy.
• Contact information for as long as your consent remains valid or for up to 2 years from last interaction.

You may request deletion of your data at any time, subject to legal retention requirements.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: anthonydyson.co.uk

We will respond to your request within 30 days in accordance with GDPR requirements.